Zero Waste

Clean to planet pledge

Zero Waste is at our core. We are passionate about protecting our planet’s resources and committed to reducing the waste produced at every stage of our product's journey. We believe that skincare should work for everyone, including our planet – because great skin should never cost the earth.
Positive Activism

We actively collaborate with other Zero Waste advocates like the Surfrider Foundation, who share our values and vision. Through these alliances, our unified call for change can be heard louder, which makes our sustainable steps forward larger.
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Empowerment through education

We want to empower through education, by providing access to information that anyone can use to start their own Zero Waste journey. We collaborate with positive activists, even our WeAreAllies competitors, in an open exchange to elevate our collective cause.
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Sustainably Minded Development

We know that Zero Waste doesn’t stop at packaging. We consciously formulate our skincare using sustainable and upcycled ingredients wherever possible, sourced responsibly to help preserve and protect their native ecosystems for future generations to enjoy.
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Zero Waste

We take action to reduce the waste that we produce at every stage of our product's journey. From expanding our Zero Waste sample and travel sizes to reusable packaging for shipping, to sustainable solutions behind the scenes – we pledge to make every step count.
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45 Tons

of PCR plastic waste from landfill repurposed in our packs

16 Tons

of plastic waste saved from entering landfill with Infinity Recycling

4.5 Million

single use sachets saved from entering landfill

3 Tons

of plastic waste repurposed with Dark Circle Eye Cream

1.5 Tons

of plastic removed from ocean sources & repurposed in our packs

900KG

of plastic saved with our world-first 100% aluminium sample tube

400KG

of litter collected from our waterways with the Surfrider Foundation

63 Metric Tons

of CO2e directly saved with Boox compared to traditional shippers

Our Zero Waste Journey

We made our Zero Waste Pledge in 2018, to only produce packaging designed to be recyclable, containing recycled materials or being reusable by the end of 2021. And we achieved it! Here's how we got there...

2018

Ocean Plastic Packs

PCR Plastic Packs

Infinity Recycling Technology

100% Recyclable Pack

100% Recyclable Aluminium Samples

20% PCR Glass Jars

2022

(2018)

Ocean Plastic Packaging

We partnered with TerraCycle to create an industry-first bottle made from 80% recycled plastic, and 20% reclaimed Ocean Plastic for use in our Atlantic Kelp range. So far, we have given over 1.5 tons of plastic debris removed from ocean sources a new life in our Atlantic Kelp bottles.
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2018 - Ocean Plastic Packaging

We partnered with TerraCycle to create an industry-first bottle made from 80% recycled plastic, and 20% reclaimed Ocean Plastic for use in our Atlantic Kelp range. So far, we have given over 1.5 tons of plastic debris removed from ocean sources a new life in our Atlantic Kelp bottles.
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(2019)

First PCR Plastic Pack

We first utilised Post-Consumer Recycled (or PCR) plastic in 2019. PCR materials are obtained by recycling packaging that has been used by consumers and placed in the recycling bin. To date, the use of PCR plastic in all our packs has seen 45 tons of plastic repurposed from landfill and given a second life.
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2019 - First PCR Plastic Pack

We first utilised Post-Consumer Recycled (or PCR) plastic in 2019. PCR materials are obtained by recycling packaging that has been used by consumers and placed in the recycling bin. To date, the use of PCR plastic in all our packs has seen 45 tons of plastic repurposed from landfill and given a second life.
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(2020)

Industry-First Infinity Recycling

We pioneered a new certified recycled plastic in our packs, launching with Evercalm™ Global Protection Day Cream. This industry-first technology supports the circular recycling economy. Infinity Recycling has repurposed 16 tons of plastic destined for landfill into our packaging and saved 3 tons in 2021 with just one product, Brightening Dark Circle Eye Cream.
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2020 - Industry-First Infinity Recycling

We pioneered a new certified recycled plastic in our packs, launching with Evercalm™ Global Protection Day Cream. This industry-first technology supports the circular recycling economy. Infinity Recycling has repurposed 16 tons of plastic destined for landfill into our packaging and saved 3 tons in 2021 with just one product, Brightening Dark Circle Eye Cream.
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(2020)

Designed To Be 100% Recyclable

We designed our bestselling product to be 100% recyclable to have the greatest impact. Ready Steady Glow Daily AHA Tonic is made from 100% PCR plastic and is 100% recyclable. Ready Steady Glow Daily AHA Tonic saved 9.5 tons of plastic from landfill and incineration in 2021 alone.
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2020 - Designed To Be 100% Recyclable

We designed our bestselling product to be 100% recyclable to have the greatest impact. Ready Steady Glow Daily AHA Tonic is made from 100% PCR plastic and is 100% recyclable. Ready Steady Glow Daily AHA Tonic saved 9.5 tons of plastic from landfill and incineration in 2021 alone.
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(2021)

World-First Aluminium Sample

We stopped the production of single-use sample sachets in 2018, which saved approximately 4.4 million sachets from landfill. In 2021, we pioneered an industry and world-first 100% recycled and recyclable aluminium sample tube. Our aluminium sample tube saved a potential 900KG of plastic in 2021, and with all our samples following suit, this number will only get bigger.
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2021 - World-First Aluminium Sample

We stopped the production of single-use sample sachets in 2018, which saved approximately 4.4 million sachets from landfill. In 2021, we pioneered an industry and world-first 100% recycled and recyclable aluminium sample tube. Our aluminium sample tube saved a potential 900KG of plastic in 2021, and with all our samples following suit, this number will only get bigger.
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(2022)

Recyclable Glass Jars

We upgraded the packaging of our masks with a new 20% PCR glass jar and a widely recyclable aluminium lid. Glass is one of the most circular materials on earth, because it can be recycled endlessly without ever reducing its quality, and aluminium is infinitely recyclable, with an estimated 75% of the aluminium that has ever been produced still in circulation today.
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2022 - Recyclable Glass Jars

We upgraded the packaging of our masks with a new 20% PCR glass jar and a widely recyclable aluminium lid. Glass is one of the most circular materials on earth, because it can be recycled endlessly without ever reducing its quality, and aluminium is infinitely recyclable, with an estimated 75% of the aluminium that has ever been produced still in circulation today.
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Clean to planet pledge

Positive Activism

Empowerment through education

Sustainably Minded Development

Zero Waste

Our Impact So Far

45 Tons

16 Tons

4.5 Million

3 Tons

1.5 Tons

900KG

400KG

63 Metric Tons

Our Zero Waste Journey

(2018)

Ocean Plastic Packaging

2018 - Ocean Plastic Packaging

(2019)

First PCR Plastic Pack

2019 - First PCR Plastic Pack

(2020)

Industry-First Infinity Recycling

2020 - Industry-First Infinity Recycling

(2020)

Designed To Be 100% Recyclable

2020 - Designed To Be 100% Recyclable

(2021)

World-First Aluminium Sample

2021 - World-First Aluminium Sample

(2022)

Recyclable Glass Jars

2022 - Recyclable Glass Jars

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